Our partnership with Almondsbury is now in its 11th year. Over this time, we have worked closely with the senior management team, providing successful through-the-line marketing solutions by following a consumer-first approach.
Our strategy evolves as quickly as Almondsbury's business has. It started as a family business that merely sold garden-ware. We have managed to maintain the ever-present family heritage that is at the heart of the brand, whilst successfully positioning Almondsbury as an outstanding ‘destination' retail experience. This has delivered a high level of commercial success and huge business growth. A better destination experience has resulted in more customers, coming more often and spending more time at Almondsbury, resulting in more sales.
Central to their journey from garden retailer to destination experience has been the use of digital. We developed and implemented a digital transformation program that has seamlessly:
- Evolved and strengthened the brand proposition
- Increased customer retention
- Increased repeat visits
- Expanded to new demographics
- Increased sales footprint