Make My Blinds are an eCommerce-only retailer of made to measure blinds. With an inadequate brand and outdated Magento site that was not fit for purpose, they approached Creation with a brief to help them reposition the brand, rebuild their website and take them through their next phase of growth.
In a crowded marketplace and no high street presence we needed to create a brand that stood out, most importantly one that was engaging. Some may see blinds as the last thing to inspire the everyday interior designer, we saw it as an opportunity to capture the imagination of someone looking to add the all important finishing touches to their project.
We developed a brand that echoed the vision, values and personality of its owners. With humour and charm scattered through the tone of voice and a bold visual identity to match, we created a personal experience rarely found with an online brand.
Make My Blinds are an eCommerce-only retailer of Made to Measure blinds. With no brand presence and an outdated Magento site that was not fit for purpose, they approached Creation with a brief to help them undertake their next phase of growth.
As part of the build phase, we undertook a discovery process to really understand how their products worked and were made, and to understand their backend processes. This then lead into workshops where we identified key customer journeys and pinch points. Our mission for the site was to “make the simplest blind ordering process possible”.
The project was specified through a thorough UX and wireframing process, in close collaboration with our brand team and our digital marketing team.
The site is built on Magento 2 with significant bespoke functionality such as:
- Custom size-based pricing model
- Sample ordering process and dedicated quick checkout
- Integration with CRM system
- Integration with supplier systems
- Custom filters and basket customisations
The site launched in June 2018, with phase 2 features in the pipeline. Importantly the site is now a strong platform for growth, supporting CRM and. digital marketing activities.
The business has seen a significant performance boost since launch, with sample orders doubling and a YOY increase in conversions and revenue.