Prion Cutting Edge is a technology consultant and leading reseller of Siemens Product Lifecycle Management software in the UK. We've been working with them since 2011, providing marketing and brand support.

Market Research & Brand Positioning

Our most recent brief was to take Prion Cutting Edge and completely rebrand it. We began, as always, with extensive research. We reviewed and analysed the Product Lifestyle Cycle Consultancy market throughout the UK, before collating our findings.

Our industry review, competitor analysis & audience profiling meant we could establish exactly where Prion sat in the market and determine the future aspirations of the business.

Taking the Brand Online

From there a fresh brand was created, followed by a new website. Clean, contemporary & accessible across all devices, the new site gave users a smoother, clearer experience. It included top-level product information, benefits and trial options, industry case studies and exclusive Prion training courses and events.