Sketchbook

Welcome to the Fiora Sketchbook page. Here you will find a montage of articles, videos, images, testimonials and anything else we think you might find interesting. From work we’re proud of to high level thoughts on the future of digital marketing, Sketchbook offers an informal look into the diverse group of people that make up the Fiora brand, our talents, expertise, interests and values.

Digital Marketing Opportunities Post COVID

It has been a tough year that is for sure. COVID-19 has changed our lives forever, but through it all we have found ways to adapt while our daily routines have been transformed almost overnight.

Fiora Confirms Viu Partnership

Fiora has announced a partnership with flourishing tech firm and customer engagement platform, Viu. The partnership will be housed at the agency’s London office.

How to Temporarily Close Your Website Without Impacting Your Rankings

Have you decided that closing your website temporarily is the best option for your business? In this blog, we explain how to do it in an SEO friendly way.

Cliche

We're not a fan of advertising cliches.The same slogans trotted out again and again. Here's a list we'd like to get rid of.

Our Favourite Ads of the Month – January 2020

Our favourite TV commercials released during January 2020 and why.

Looking Forward to Looking Back

There are a lot of big brands using nostalgia as a marketing tool, but is it right for your marketing campaign?

The Pressure of Not Being Green

Sustainable consumerism is on the rise. Are we all about to judged according to our green credentials and shamed if we fall short?

Facial Recognition

Will Facial Recognition be the saviour of retail with no checkouts and an improved shopper experience?

Brand Mascots

Brand mascots are big in the world of marketing and with good reason.

Abandoned carts and how to reduce them

Over two thirds of online shopping carts are abandoned before checkout. So what can be done?

Overcoming the 5 Biggest Challenges in Marketing

Last year, the Chartered Institute of Marketing announced the five biggest challenges in Marketing. Here is our response.

Online’s Impact on the High Street

Online shopping is a phenomenon What can offline retailers do to fight back?

The Buyer’s Cyclical Journey

The internet has changed the customer journey from a funnel to a cycle giving us more opportunities to engage with potential customers.

The Fiora DNA

It was always the intention that Fiora would be different from any other creative digital marketing agency... and this is why.

Building Brands

Fiora reached out to students at City of Bristol College with a brief rooted in a growing concern.

A Push for Personalised Ads

Personal ads are a fundamental part of online exploration that help heighten brand awareness, increase traffic and in short, make money.

5 Reasons Direct Mail Isn’t Dead

Direct Mail - love it or loathe it, it's here to stay.

Advertising in Video Games

Video games is one of the fastest growing industries in the world and many brands are tackling the tricky tactic of in-game advertising.

Is Sonic Branding Dead in the Digital Age?

I heard a fascinating piece of trivia the other day. The start up sound for Windows 95 was created by none other than Brian Eno of Roxy Music fame who also produced David Bowie and U2.

The Weird And Wonderful World Of Amazon Experiments The Future Of Retail Is Closer Than You Think

Our Senior Technology Strategist, Harry Bevan, looks at the latest experiments from the retail giant, explores what they mean for the future of retail and what new technology makes them possible.

How Data Can Enhance Your Customer Experience

In Part 2 of our series on Data, our Senior Strategist, Harry Bevan, looks further into the opportunities for businesses who use data in a smart way.

What Retail Could Look Like in 20 Years

Retail is changing fast - and behind the scenes tech giants like Google and Amazon are battling for control over this key market. Senior Strategist Harry Bevan explores what this means for consumers and retailers alike.

Five Fast Ways To Update Your Content Marketing

We don't need to tell you how important marketing is in the modern age. It's what separates you from the pack, pulls in customers and makes any business a viable ongoing proposition.

Using Data to Power Your Marketing

Our Senior Strategist, Harry Bevan, looks at how data can enhance and inform your marketing strategy.

Should You Be Investing In Ephemeral Content?

When it comes to marketing, few things remain the same even on a month-by-month basis. Digital platforms evolve constantly and, with them, the demands of consumers.

Why Voice Search Is Transforming Online Tone-of-Voice

In tech, some things just take a little while to realise their full potential.

Nudge Theory

The nudge theory was popularised by Richard Thaler and Cass Sunstein in their 2008 book, Nudge: Improving Decisions About Health, Wealth, and Happiness.