We’re the lead agency for all RAC network strategy, marketing and delivery, working
closely with various RAC departments and senior stakeholders across the business.
We not only manage the B2B Brand, communicating with 1,200 Dealers and over
500 garages, but also market the RAC Approved Network proposition to consumers
through above-the-line and digital media.
We launched the Network Marketing Services Team, a dedicated team created
to evolve the marketing and business management practices across the network,
ultimately driving sales and revenue, enhancing the consumer's experience and
ensuring both individual business and network growth.
The portal was created to allow the RAC to communicate with their entire Dealer Network
through one central hub. It offers a library of assets and collateral, brand guidelines,
visibility of personal website referrals and a direct link to dealer reviews. Now it’s simple
and convenient for Dealers to manage their dealership - and keep up-to-date with
network changes and news.
We were then asked to create a similar hub for the Garage Network with a view to
boosting numbers of new Approved Garages. This new hub delivered all the support,
information and collateral needed for Garages to achieve RAC status.
‘RAC Reviews’ is an important part of the Portal. Our customer feedback and CSI management tool delivers vital Management Information for each business. Garages and Dealers now manage customer reviews in real time, stream to their own website, and see how they measure up against other Garages and Dealers.
We’re responsible for all Network CRM and data marketing strategies, content creation and contact strategies. We also ensure maximum performance optimisation through a robust reporting plan, delivering invaluable MI to the business and reporting ROI at every step.
From design, through build, and all the way to launch, we got the Network proposition out there for consumers on RAC.co.uk. All backed up with above-the-line and digital campaigns.
We launched the Network Marketing Services Team, created to help new garages get set up on the portal and start selling so that they can become Approved.